Let’s get one thing straight: dogs don’t dream about “meat flavour.” They dream about meat. Real. Actual. Meat!
Yet walk down any pet aisle and you’ll see the same buzzwords thrown around: “meaty,” “flavoured,” “protein-rich.” But here’s the catch — most of those so-called “meaty treats” have never actually met real meat.
At Muttley Crew, we think that’s a bit of a joke.
What “Real Meat” Actually Means
Real meat = actual animal protein - not a powder, not a concentrate, not “flavour dust.”
It’s what your dog’s body recognises as food. It’s packed with essential amino acids, fats, and nutrients that keep coats shiny, tails wagging, and digestion happy.
Fake meat flavours? They’re like feeding your dog a protein emoji ;-)
So at Muttley Crew, when we say real meat, we mean lean cuts of chicken, pork, or fish — air-dried, dehydrated, or baked in small batches. No fillers. No mystery mush.
Why It Matters (Even More Than You Think)
Because dogs aren’t built to thrive on fluff. They need quality protein for:
• Strong muscles and healthy joints
• Sharp minds and focus
• Glossy coats and solid energy
• Gut health (less gas = happier humans)
When you feed real meat, you’re feeding instinct, not just appetite!
Enter: Muttley Crew
We started Muttley Crew because we were tired of “dog treats” that belonged more in a science lab than a kitchen.
Every jerky, biscuit, and pupcake we make starts with real, human-grade meat. No preservatives. No grains.
Our CTOs (Maggie & Penny, the OG taste testers) made the rules:
If it doesn’t make them drool, it doesn’t make the cut.
Real Meat. Real Dogs. Real Good.
This isn’t just about flexing clean labels.
It’s about raising the standard for what your dog actually deserves.
So next time someone asks, “What’s in those treats?”
You can say, proudly —
Real meat. No tricks. Just drool.
